Olivia Plotnick

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Recent Posts

Why personalization is key to marketing in China

Posted by Olivia Plotnick

Oct 17, 2017 5:40:06 AM

With a population size nearing 1.4 billion you can be sure that every Marketing Manager with their sights set on China has done the math and come to the same mouthwatering conclusion – even if they were to successfully target .01% of the population their brand would still reap massive rewards.

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Topics: China Marketing

CHina CHat Conference 2017 - Is WeChat really worth all the hype?

Posted by Olivia Plotnick

Sep 26, 2017 4:19:21 AM

For only it’s second year on the books, the CHina CHat Conference held in Shanghai last week proved once again it was the place to be for anyone even remotely interested in the ins and outs of WeChat marketing in China.

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Topics: China Marketing

[SlideShare] How to use WeChat for marketing in China

Posted by Olivia Plotnick

Sep 4, 2017 9:00:00 PM

Just as brands create LinkedIn, Facebook and Instagram accounts to build brand awareness, connect with fans, and share their story, brands in China will create an Official WeChat account.

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Topics: China Marketing

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick

Apr 7, 2017 4:01:00 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: China Marketing

Is your brand strategy China ready?

Posted by Olivia Plotnick

Feb 10, 2017 4:02:00 PM

Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You may already have a well laid out brand strategy and position, so why change it?

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Topics: Brand Strategy, China Marketing

2017 Chinese Holiday Calendar

Posted by Olivia Plotnick

Dec 30, 2016 5:02:00 PM

There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with holidays celebrated in the West. It will be hard to find any businesses open during the Chinese New Year, Dragon Boat Festival, and Mid-Autumn Festival. Plan ahead to know which holidays may have an impact on your business, and when to send out your awesome "Happy Chinese New Year" WeChat post to all of your followers.

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Topics: China Marketing

[Infographic] Understanding the B2B Customer Decision Journey in China

Posted by Olivia Plotnick

Nov 22, 2016 5:02:00 PM

Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" is outdated, the focus has become more about understanding your potential customers' "touchpoints" and the problems they are trying to solve.

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Topics: China Marketing

When "Made in" matters less - the rise and fall of foreign brands in China

Posted by Olivia Plotnick

Nov 18, 2016 4:01:00 PM

How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on foreign brands to adapt their China marketing strategy.  

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Topics: China Marketing

[Infographic] Optimize your B2B WeChat account

Posted by Olivia Plotnick

Nov 15, 2016 3:03:00 PM

Take your B2B WeChat account to the next level with these simple guidelines.

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Topics: China Marketing

[Infographic] WeChat user behavior

Posted by Olivia Plotnick

Oct 7, 2016 3:01:00 PM

How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on WeChat user behavior. We've got the who, what, when, where, how and more, all in one easy-to-read infographic.

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Topics: China Marketing