China Thinking

“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve been proved wrong.

One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by the Art Deco buildings and glass-fronted malls, alive with the sounds of people in the world’s biggest city, the sight at the end was met with the most modern of reactions – we reached for our phones, swiped the camera on and held them aloft to capture the spectacle of shimmering lights.

Ofo (yellow) and Mobike (orange) are two of the biggest companies competing in the bike-share market in Shanghai

Generally, customer and consumer loyalty surveys in China reveal one key trend – the Chinese aren’t loyal.

The most successful branding and marketing campaigns in China are the ones that start from the very beginning. For us at Brandigo, this means research. Either from the comfort of our desks or out in the field, talking to target customers, competitors and stakeholders.

                                                                            Leo Hu, thinking about his next research project 

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

January 20th 2017 will be a day inscribed into history – the inaugural Brandigo Breakfast Session was held at our Shanghai headquarters.

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

And it’s showing no signs of slowing down for 2017.

Get your WeChat wallet out!

China has embraced ecommerce, and on a day where they could be looking for love, millions of people all over the country will be glued to their smart phones in the hope of bagging a bargain.