John Sutton

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You don’t need to reinvent the wheel to create China content

Posted by John Sutton

Oct 9, 2017 9:59:45 PM

When brands come to China, we always advise they take a close look at the messaging to ensure it is audience appropriate and will be well received in what is a very different market from the West.

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Topics: China Marketing

What you need to know about using WeChat for B2B – 5 top tips

Posted by John Sutton

Aug 14, 2017 7:30:00 PM

“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve been proved wrong.

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Topics: China Marketing

1,000 days in China

Posted by John Sutton

Jul 31, 2017 11:57:00 PM

One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by the Art Deco buildings and glass-fronted malls, alive with the sounds of people in the world’s biggest city, the sight at the end was met with the most modern of reactions – we reached for our phones, swiped the camera on and held them aloft to capture the spectacle of shimmering lights.

 

 

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Topics: China Marketing

Brand loyalty in China

Posted by John Sutton

Jun 12, 2017 8:17:18 PM

Ofo (yellow) and Mobike (orange) are two of the biggest companies competing in the bike-share market in Shanghai

Generally, customer and consumer loyalty surveys in China reveal one key trend – the Chinese aren’t loyal.

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Topics: China Marketing

Getting the research right for marketing in China

Posted by John Sutton

May 30, 2017 7:32:00 PM

The most successful branding and marketing campaigns in China are the ones that start from the very beginning. For us at Brandigo, this means research. Either from the comfort of our desks or out in the field, talking to target customers, competitors and stakeholders.

                                                                            Leo Hu, thinking about his next research project 

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Topics: China Marketing

Reaching and engaging with Chinese moms

Posted by John Sutton

Apr 21, 2017 4:02:00 PM

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

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Topics: China Marketing

Why do Western brands fail in China?

Posted by John Sutton

Mar 10, 2017 4:02:00 PM

More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this vast market.

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Topics: China Marketing

KOLs - are they any use in the B2B space?

Posted by John Sutton

Feb 24, 2017 4:02:00 PM

Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content from their social media accounts to boost a brand’s visibility.

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Topics: China Marketing

Inaugural Brandigo Breakfast Session a success

Posted by John Sutton

Jan 20, 2017 4:02:00 PM

January 20th 2017 will be a day inscribed into history – the inaugural Brandigo Breakfast Session was held at our Shanghai headquarters.

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Topics: China Marketing

WeChat for B2B in 2017 - gazing into the crystal ball...

Posted by John Sutton

Dec 2, 2016 3:03:00 PM

WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an indispensible life tool for nearly 846 million people in mainland China.

And it’s showing no signs of slowing down for 2017.

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Topics: China Marketing