Haley (Zhe) Gong

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Turn your leads into clients through multi-channel campaigns

Posted by Haley (Zhe) Gong

Jun 26, 2017 9:45:00 PM

You and your customers are in a type of relationship. Since the very beginning, you want them to differentiate you from hundreds of your competitors (brand visibility). And then, you attract them to fall in love with you (subscribe/sign up). Finally, you nurture the relationship until you are happily married (purchase).

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Topics: China Marketing

How to rocket up your email marketing ROI through segmentation

Posted by Haley (Zhe) Gong

May 5, 2017 3:02:00 PM

Sending an email to a person is easy. But when it comes to 1,000 people, things get much more complicated. You want to talk to everyone as if it’s a personal message, yet they are different individuals interested in different products with different social backgrounds. No worries! Through careful segmentation, you can easily bring the conversation to a personal level.

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Topics: China Marketing