China & Israel – 25 years of diplomatic relations

Posted by Orit Oz

Dec 7, 2017 10:06:38 PM

Where did it all start?

This year, China and Israel marked 25 years of diplomatic relations. In 1992, China opened its embassy in Tel Aviv and Israel opened its embassy in Beijing. Later, Israel also opened consulates in Shanghai and Guangzhou. Over these years, the two countries have cooperated in a variety of fields, including trade, tourism, healthcare, academia and technology.

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Topics: China Marketing

What we learned at FHC – the big China food & hospitality trade show

Posted by Mike Golden

Nov 20, 2017 7:05:54 PM

FHC is one of the big exhibitions in China – featuring hall upon hall of food, wine, beer, snacks, drinks, and every other type of food & beverage product available for import and distribution. Take the photo above for example, Eat Real, giving us a taste of their Quinoa and Hummus Chips – healthier snacking taking off in China. What works, and what doesn't work at these big exhibitions in China, here is what we found this year:

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Topics: China Marketing

WeChat for HR departments & recruiting

Posted by Mike Golden

Nov 6, 2017 8:30:00 PM

We’ve been analyzing HR recruitment channels and candidate customer journeys in China over the past few weeks. It’s pretty interesting to see what works, and what doesn't work. One of the major challenges seems to be HR departments trying to get their heads around the most efficient and effective use of WeChat – social media normally being under the purview of marketing or comms departments.

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Topics: China Marketing

Why personalization is key to marketing in China

Posted by Olivia Plotnick

Oct 17, 2017 5:40:06 AM

With a population size nearing 1.4 billion you can be sure that every Marketing Manager with their sights set on China has done the math and come to the same mouthwatering conclusion – even if they were to successfully target .01% of the population their brand would still reap massive rewards.

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Topics: China Marketing

You don’t need to reinvent the wheel to create China content

Posted by John Sutton

Oct 9, 2017 9:59:45 PM

When brands come to China, we always advise they take a close look at the messaging to ensure it is audience appropriate and will be well received in what is a very different market from the West.

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Topics: China Marketing

CHina CHat Conference 2017 - Is WeChat really worth all the hype?

Posted by Olivia Plotnick

Sep 26, 2017 4:19:21 AM

For only it’s second year on the books, the CHina CHat Conference held in Shanghai last week proved once again it was the place to be for anyone even remotely interested in the ins and outs of WeChat marketing in China.

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Topics: China Marketing

Localizing your brand message in China

Posted by Mike Golden

Sep 18, 2017 10:47:37 PM

Translation from English to Chinese is a nightmare. Facebook is full of websites dedicated to ridiculous translations on store signs, billboards and t-shirts. And just last week we had a client ask why their Chinese team was upset that the global team actually used Google Translate for their marketing brochure – can you imagine how mangled that was?

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Topics: China Marketing

[SlideShare] How to use WeChat for marketing in China

Posted by Olivia Plotnick

Sep 4, 2017 9:00:00 PM

Just as brands create LinkedIn, Facebook and Instagram accounts to build brand awareness, connect with fans, and share their story, brands in China will create an Official WeChat account.

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Topics: China Marketing

What you need to know about using WeChat for B2B – 5 top tips

Posted by John Sutton

Aug 14, 2017 7:30:00 PM

“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve been proved wrong.

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Topics: China Marketing

1,000 days in China

Posted by John Sutton

Jul 31, 2017 11:57:00 PM

One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by the Art Deco buildings and glass-fronted malls, alive with the sounds of people in the world’s biggest city, the sight at the end was met with the most modern of reactions – we reached for our phones, swiped the camera on and held them aloft to capture the spectacle of shimmering lights.

 

 

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Topics: China Marketing