What you need to know about using WeChat for B2B – 5 top tips

Posted by John Sutton

Aug 14, 2017 7:30:00 PM

“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve been proved wrong.

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Topics: China Marketing

1,000 days in China

Posted by John Sutton

Jul 31, 2017 11:57:00 PM

One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by the Art Deco buildings and glass-fronted malls, alive with the sounds of people in the world’s biggest city, the sight at the end was met with the most modern of reactions – we reached for our phones, swiped the camera on and held them aloft to capture the spectacle of shimmering lights.

 

 

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Topics: China Marketing

Chinese digital consumers are a model for the future

Posted by Elijah Whaley

Jul 19, 2017 10:16:09 PM

Chinese brands know something that many people in the West — especially those in the corporate world — are just starting to understand. A mobile platform shouldn’t be your website’s side project, but the other way around. The biggest shift in Chinese digital consumers right now is this: people work, shop and entertain themselves primarily on their cellphones. 

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Topics: China Marketing

Getting Employer Branding right in China – 5 tips

Posted by Mike Golden

Jul 13, 2017 9:00:00 AM

Attracting and retaining talent in China is one of the biggest challenges here. Anyone in HR or recruiting is well used to receiving resumes where the candidate has spent exactly 1 year at each company, rotating and changing jobs every season.

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Topics: Brand Strategy, China Marketing

Turn your leads into clients through multi-channel campaigns

Posted by Haley (Zhe) Gong

Jun 26, 2017 9:45:00 PM

You and your customers are in a type of relationship. Since the very beginning, you want them to differentiate you from hundreds of your competitors (brand visibility). And then, you attract them to fall in love with you (subscribe/sign up). Finally, you nurture the relationship until you are happily married (purchase).

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Topics: China Marketing

Brand loyalty in China

Posted by John Sutton

Jun 12, 2017 8:17:18 PM

Ofo (yellow) and Mobike (orange) are two of the biggest companies competing in the bike-share market in Shanghai

Generally, customer and consumer loyalty surveys in China reveal one key trend – the Chinese aren’t loyal.

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Topics: China Marketing

Getting the research right for marketing in China

Posted by John Sutton

May 30, 2017 7:32:00 PM

The most successful branding and marketing campaigns in China are the ones that start from the very beginning. For us at Brandigo, this means research. Either from the comfort of our desks or out in the field, talking to target customers, competitors and stakeholders.

                                                                            Leo Hu, thinking about his next research project 

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Topics: China Marketing

How to rocket up your email marketing ROI through segmentation

Posted by Haley (Zhe) Gong

May 5, 2017 3:02:00 PM

Sending an email to a person is easy. But when it comes to 1,000 people, things get much more complicated. You want to talk to everyone as if it’s a personal message, yet they are different individuals interested in different products with different social backgrounds. No worries! Through careful segmentation, you can easily bring the conversation to a personal level.

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Topics: China Marketing

Reaching and engaging with Chinese moms

Posted by John Sutton

Apr 21, 2017 4:02:00 PM

Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going to boost your brand’s balance sheet?

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Topics: China Marketing

Beer and branding - finding a place to land in China

Posted by Olivia Plotnick

Apr 7, 2017 4:01:00 PM

Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating and implementing brand strategy and brand awareness among their target audience. This was no different for Chicago craft beer brand, Goose Island.

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Topics: China Marketing