Why personalization is key to marketing in China

Posted by Olivia Plotnick

Oct 17, 2017 5:40:06 AM

With a population size nearing 1.4 billion you can be sure that every Marketing Manager with their sights set on China has done the math and come to the same mouthwatering conclusion – even if they were to successfully target .01% of the population their brand would still reap massive rewards.

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Topics: China Marketing

You don’t need to reinvent the wheel to create China content

Posted by John Sutton

Oct 9, 2017 9:59:45 PM

When brands come to China, we always advise they take a close look at the messaging to ensure it is audience appropriate and will be well received in what is a very different market from the West.

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Topics: China Marketing

CHina CHat Conference 2017 - Is WeChat really worth all the hype?

Posted by Olivia Plotnick

Sep 26, 2017 4:19:21 AM

For only it’s second year on the books, the CHina CHat Conference held in Shanghai last week proved once again it was the place to be for anyone even remotely interested in the ins and outs of WeChat marketing in China.

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Topics: China Marketing

Localizing your brand message in China

Posted by Mike Golden

Sep 18, 2017 10:47:37 PM

Translation from English to Chinese is a nightmare. Facebook is full of websites dedicated to ridiculous translations on store signs, billboards and t-shirts. And just last week we had a client ask why their Chinese team was upset that the global team actually used Google Translate for their marketing brochure – can you imagine how mangled that was?

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Topics: China Marketing

[SlideShare] How to use WeChat for marketing in China

Posted by Olivia Plotnick

Sep 4, 2017 9:00:00 PM

Just as brands create LinkedIn, Facebook and Instagram accounts to build brand awareness, connect with fans, and share their story, brands in China will create an Official WeChat account.

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Topics: China Marketing

What you need to know about using WeChat for B2B – 5 top tips

Posted by John Sutton

Aug 14, 2017 7:30:00 PM

“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, they’ve been proved wrong.

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Topics: China Marketing

1,000 days in China

Posted by John Sutton

Jul 31, 2017 11:57:00 PM

One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by the Art Deco buildings and glass-fronted malls, alive with the sounds of people in the world’s biggest city, the sight at the end was met with the most modern of reactions – we reached for our phones, swiped the camera on and held them aloft to capture the spectacle of shimmering lights.

 

 

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Topics: China Marketing

Chinese digital consumers are a model for the future

Posted by Elijah Whaley

Jul 19, 2017 10:16:09 PM

Chinese brands know something that many people in the West — especially those in the corporate world — are just starting to understand. A mobile platform shouldn’t be your website’s side project, but the other way around. The biggest shift in Chinese digital consumers right now is this: people work, shop and entertain themselves primarily on their cellphones. 

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Topics: China Marketing

Getting Employer Branding right in China – 5 tips

Posted by Mike Golden

Jul 13, 2017 9:00:00 AM

Attracting and retaining talent in China is one of the biggest challenges here. Anyone in HR or recruiting is well used to receiving resumes where the candidate has spent exactly 1 year at each company, rotating and changing jobs every season.

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Topics: Brand Strategy, China Marketing

Turn your leads into clients through multi-channel campaigns

Posted by Haley (Zhe) Gong

Jun 26, 2017 9:45:00 PM

You and your customers are in a type of relationship. Since the very beginning, you want them to differentiate you from hundreds of your competitors (brand visibility). And then, you attract them to fall in love with you (subscribe/sign up). Finally, you nurture the relationship until you are happily married (purchase).

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Topics: China Marketing