What are the purchase decision motivators that your customers find important? What are the values that your brand represents that ...
What are the purchase decision motivators that your customers find important? What are the values that your brand represents that ...
At Brandigo we've pioneered a new approach to brand strategy that allows brands to truly differentiate themselves and speak ...
Account Based Marketing (ABM) has been one of the key sales and marketing tactics for B2B businesses for the last few years. ...
On the face of it, performance marketing campaigns via channels such as Baidu or WeChat share a lot of similarities with their ...
If you’ve been keeping your finger to the pulse of China marketing, chances are you’ve heard about KOLs (Key Opinion Leaders, aka ...
Here is the latest video in our CMO's Guide to China Marketing series. We tap into our 15 years of China marketing experience to ...
“WeChat doesn’t work for B2B” was something people used to say a lot, but like those who used to say “the earth is flat”, ...
The latest CMO's Guide to China Marketing video is here! In this episode, Steven offers a little insight into the KOL/Influencer ...
You would be amazed how many leading MNCs come to China and expect huge growth without doing any China market insight research. ...
Chinese consumers, especially in Tier 1 and 2 cities, are educated when it comes to brands. International companies can no longer ...
Achieving widespread, continuous brand loyalty is the ultimate objective for any company. Whether a B2B or B2C, having a customer ...
Following on from our last video on which Steven went through our top tips to make your PR more effective in China, this time we ...
In the latest in our series, The CMO's Guide to China Marketing, here is Steven, Brandigo's Global Marketing Director (and a PR ...
As a full-service marketing agency here in China, we’ve produced our fair share of WeChat content – to date I’ve counted tens of ...
Our recent series of content, ‘The CMO’s Guide to Data-Conscious Brand Strategy’ has outlined Brandigo’s pioneering new approach ...
In true ‘cyber Monday’ style, the very generous China marketing experts at Brandigo are giving you two for one today on all our ...
When I graduated and got my first role in the marketing world as a junior PR consultant, outdoor and radio were still taking huge ...
At Brandigo we have been pioneers of what we have named data-conscious brand strategy. In our new series of articles, blogs, and ...
Any brand the operates in a foreign territory faces a delicate balancing act when it comes to localization. Not enough and your ...
At Brandigo we have been pioneers of what we have named data-conscious brand strategy. In our new series of articles, blogs, and ...
Market research is awesome. Having accurate and organized macro data at your fingertips makes a huge difference to developing any ...
Launched as a mobile messaging app in 2011 by the China tech giant Tencent, WeChat has evolved into a ubiquitous China marketing ...
Research-based brand positioning, personas and messaging is the difference between top performing brands…and all the rest.
Recently published reports in the B2B marketing world have spoken of the power of brand marketing, creativity and storytelling. ...
In the latest in our mini-series of blogs and videos focusing on B2B marketing in the China F&B sector for overseas brands, ...
2018 was a big year for merger and acquisition (M&A) activity, with reports suggesting that in the first three quarters of ...
Digital Marketing, Marketing Technology, B2B Marketing
Everyone loves a good story. As global marketers and brand strategists, it is a topic we cover frequently as we know creating an ...
When was the last time you recommended a restaurant to a friend? Or enjoyed your experience of a hotel, buying a car or booking a ...
It seems like the debate into the validity of KOL and influencer marketing raises its head every few months, usually prompted by ...
Brandigo will be participating at Transform19, the most innovative sales enablement conference in the US on November 5th and 6th ...
Remember all the cool technology we’ve been promised for the last decade? Driverless cars, true augmented reality, the Internet ...
Digital Marketing, Marketing Technology
In recent years, we’ve seen a staggering proliferation of marketing and sales technology platforms and solutions. In fact, in ...
China Marketing, B2B Marketing, China Brand Strategy
For any China marketing strategy, the challenge of localization needs to look beyond the brand. There are operational elements ...
As the world’s leading luxury brands seem intent on self-destruction in their most important market, there are lessons for B2B ...
After Forbes recently announced this year’s list of top-earning YouTubers , the conversation in the marketing world has turned to ...
One of the marketing ‘buzz phrases’ to enter the industry lexicon in recent years ‘brand purpose’ has faced something of a ...
Asia was the first region to be impacted by the Corona-19 virus, with cities like Shanghai implementing robust lockdown ...
When the show can’t go on, make sure your china marketing and growth campaign strategies are ready to go!
Over the last 12 months, Brandigo has enjoyed a lead role in several high-profile B2B campaigns and activations in the F&B ...
You can spend hours creating a content masterpiece, weaving together words and statistics in a manner that would make your high ...
QR codes are a way of life in China, largely due to the popularity of WeChat, China’s social media (plus-everything-else) app. QR ...
It is becoming harder to get through the clutter that is social media in China. Whether it is WeChat or Weibo, and whether it is ...
HubSpot defines digital marketing as “encompassing all marketing efforts that use an electronic device or the internet.”
Many international brands struggle with adapting their social media marketing strategy to China’s complex digital ecosystem. ...
This article was originally published by 微互动. Hats off to them for the breakdown. Click here to read the original article in ...
What we learned at the very first Exposition on China Indigenous Brands during China Brand Day.
To say China is a lucrative market for medical device brands would be an understatement. A rapidly aging population, combined ...
There’s a lot of information floating around about WeChat these days. Most of it seems to be based on conjecture, or a few very ...
If you haven’t heard of WeChat’s newest time-killer – “mini games,” you’re in for a real treat. Keeping in line with their ...
Healthy snack products drawing a crowd at a recent Food & Hotel Exhibition in Shanghai Health has always been an everyday ...
Where did it all start? This year, China and Israel marked 25 years of diplomatic relations. In 1992, China opened its embassy in ...
FHC is one of the big exhibitions in China – featuring hall upon hall of food, wine, beer, snacks, drinks, and every other type ...
We’ve been analyzing HR recruitment channels and candidate customer journeys in China over the past few weeks. It’s pretty ...
With a population size nearing 1.4 billion you can be sure that every Marketing Manager with their sights set on China has done ...
When brands come to China, we always advise they take a close look at the messaging to ensure it is audience appropriate and will ...
For only it’s second year on the books, the CHina CHat Conference held in Shanghai last week proved once again it was the place ...
Translation from English to Chinese is a nightmare. Facebook is full of websites dedicated to ridiculous translations on store ...
Just as brands create LinkedIn, Facebook and Instagram accounts to build brand awareness, connect with fans, and share their ...
One humid August evening in 2014, the human crocodile slowly sauntered east down the neon-lit Nanjing Road. Walled each side by ...
Chinese brands know something that many people in the West — especially those in the corporate world — are just starting to ...
Attracting and retaining talent in China is one of the biggest challenges here. Anyone in HR or recruiting is well used to ...
You and your customers are in a type of relationship. Since the very beginning, you want them to differentiate you from hundreds ...
The most successful branding and marketing campaigns in China are the ones that start from the very beginning. For us at ...
Sending an email to a person is easy. But when it comes to 1,000 people, things get much more complicated. You want to talk to ...
Ask any parent – babies cost money! The little darlings worth every penny of course, but how do you ensure their spend is going ...
Foreign brands that have made the decision to enter the China market face several particular hurdles when it comes to creating ...
Sometimes we need some help. A lifeline. A friendly hand to get us over the fence that is localization and local market ...
More than 18% of the world’s population lives in China, so it’s no wonder so many global brands want to dip their toes into this ...
Anyone familiar with the China marketing landscape will be familiar with KOLs, or Key Opinion Leaders. These people post content ...
Brand helps guide the direction and success of your business, and as such directly impacts your balance sheet each quarter. You ...
January 20th 2017 will be a day inscribed into history – the inaugural Brandigo Breakfast Session was held at our Shanghai ...
Video is obviously one of the most important mediums used in marketing today – and B2B marketing is starting to follow in stride. ...
There are many holidays celebrated throughout the year in China, and you will find that most of them are not aligned with ...
Marketing in China doesn't have to be a stab in the dark, yet many marketing departments become overwhelmed quickly, and as a ...
WeChat, China’s largest social media network, continues to evolve from its humble origins as a messaging app to become an ...
Understanding your customers' decision journey is a vital part of B2B marketing in China. The traditional "sales funnel approach" ...
How does country of origin impact foreign brands who are marketing in China? The changing Chinese economy puts pressure on ...
Get your WeChat wallet out! China has embraced ecommerce, and on a day where they could be looking for love, millions of people ...
How much time did you spend on WeChat today? How many posts did you like? Tencent Pinguin recently released their report on ...
The Internet in China is a busy place – around 836 million people in the world’s most populous country are netizens. In the next ...
You’ve seen the recent articles about WeChat circulating in Western media outlets, now learn how WeChat can be an effective part ...
In China, brands are constantly trying to promote their content, and what better way to reach millions of users than through ...
Brandigo intern Jessie Xu joined us for the summer from Melbourne, Australia, to learn more about B2B marketing here in China. ...
Here in Shanghai, one thing we’re noticing is the steady rise of WeChat group chats for professionals. Of course, we only know ...
I found myself wandering around SIAL just recently – the massive food and beverage exhibition fair on the Pudong side of the ...
Readers of our blog (thanks!) know that I like to go back to the marketing basics and look at what the actual customer journey is ...
There’s no doubt about it, the campaigns that live long in the memory are almost invariably consumer-oriented. This is no ...
A brand is a collection of perceptions. How it is perceived is at least as important as the product. It is how customers begin a ...
In consumer marketing we often talk about “touchpoints” and the purchasing decision. In China especially, the online touchpoints ...
The Year of the Monkey is almost here, and the Brandigo team have scattered far and wide to spend this special holiday with their ...
At Brandigo, we’re often asked what our core strengths are – copywriting or design? PR and media relations? Social media or ...
Our Director of Client Engagement Christian Klepp was invited to the German city of Stuttgart last week to talk about the ...
I had the wonderful opportunity to visit Tel Aviv and speak at a conference titled Global Marketing Challenges for B2B Companies, ...
Young, free and single people in China will be making the most of their liberty on Wednesday, or so they should be. The reality ...
Video is the medium of the moment. To engage your target audience, you need to make content that is sharable, entertaining and/or ...
As we’ve discussed in previous blog posts, marketers have to treat China in a very different way to other countries. Where we’ve ...
Over the past 13 years I have witnessed, and been part of, hundreds of China PR campaigns, activations, events, press ...
One of the joys of travelling, for me at least, is amusing signage. Who doesn't have a good chuckle when they see tweet or ...
The internet is changing the way decision makers do business. Today, a host of information about your products, and your ...
China’s advertising laws continue to become stricter – while this may scare some marketers, in reality it is helping level the ...
It doesn't matter if you're selling running shoes, the glue that holds running shoes together, the laces for said shoes or the ...
I’ve sat in meetings with marketing managers or directors, and in my previous life, with newspaper editors and executives, all of ...
There are literally thousands of agencies in every major Chinese city, ranging from every major advertising network to homegrown ...
B2B buyers behave in a very different way to those in B2C land. Purchases will often be made without emotion, with an eye on the ...
Asia is incredibly diverse – from the big cities of Shanghai and Tokyo to the countryside of Southeast Asia – languages, religion ...
Any visitors China will have noticed they do things a bit differently here. The stereotype of Asian aesthetic is colorful, ...
The political horse-trading will get underway in Westminster today as Britain dusts itself down after the most unpredictable ...
Putting your Chinese website on a server in China makes a lot of sense – mainly because it will deliver faster load times for ...
The era of the corporate video is long gone. If you’re still thinking that to tell your company’s story, you need a Z-list ...
You may already be operating a Chinese language version of your company website, based in your home country or in China. Or you ...
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