At Brandigo we have been pioneers of what we have named data-conscious brand strategy. In our new series of articles, blogs, and ...
At Brandigo we have been pioneers of what we have named data-conscious brand strategy. In our new series of articles, blogs, and ...
Market research is awesome. Having accurate and organized macro data at your fingertips makes a huge difference to developing any ...
Launched as a mobile messaging app in 2011 by the China tech giant Tencent, WeChat has evolved into a ubiquitous China marketing ...
Research-based brand positioning, personas and messaging is the difference between top performing brands…and all the rest.
Recently published reports in the B2B marketing world have spoken of the power of brand marketing, creativity and storytelling. ...
In the latest in our mini-series of blogs and videos focusing on B2B marketing in the China F&B sector for overseas brands, we ...
2018 was a big year for merger and acquisition (M&A) activity, with reports suggesting that in the first three quarters of the ...
Digital Marketing, Marketing Technology, B2B Marketing
Everyone loves a good story. As global marketers and brand strategists, it is a topic we cover frequently as we know creating an ...
When was the last time you recommended a restaurant to a friend? Or enjoyed your experience of a hotel, buying a car or booking a ...
It seems like the debate into the validity of KOL and influencer marketing raises its head every few months, usually prompted by ...
Brandigo will be participating at Transform19, the most innovative sales enablement conference in the US on November 5th and 6th ...
Remember all the cool technology we’ve been promised for the last decade? Driverless cars, true augmented reality, the Internet ...
Digital Marketing, Marketing Technology
In recent years, we’ve seen a staggering proliferation of marketing and sales technology platforms and solutions. In fact, in ...
China Marketing, B2B Marketing, China Brand Strategy
For any China marketing strategy, the challenge of localization needs to look beyond the brand. There are operational elements ...
As the world’s leading luxury brands seem intent on self-destruction in their most important market, there are lessons for B2B ...
After Forbes recently announced this year’s list of top-earning YouTubers , the conversation in the marketing world has turned to ...
One of the marketing ‘buzz phrases’ to enter the industry lexicon in recent years ‘brand purpose’ has faced something of a ...
Asia was the first region to be impacted by the Corona-19 virus, with cities like Shanghai implementing robust lockdown ...
When the show can’t go on, make sure your china marketing and growth campaign strategies are ready to go!
Over the last 12 months, Brandigo has enjoyed a lead role in several high-profile B2B campaigns and activations in the F&B ...
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